The New Normal SkinCare

The New Normal (NWNØ) is an Argentine skincare brand based in Buenos Aires. It formulates products which represent a new evolution in skincare. It’s a results-driven line that’s created a scientific approach to natural beauty. We came together to collaborate on this project which combines our passion for design and their outstanding skincare products.

We created a brand strategy based on an extremely chic and creative worldview that aims to be inspiring, uplifting, dynamic and exciting. We positioned NWNØ as a modern, and youthful take on cosmetics.The NwNormal’s brand identity is inspired by the effortlessly cool style of the 90’s, blended with stylish, forward-looking fashion brands of today to create a classic yet fresh visual language that delivers on the concepts tagline, “The new normal, NØT normal”. Nothing better than a dynamic brand for a dynamic concept.